PACKAGE: 70-ITEM SUPPLEMENT LINE
CUSTOMER:
“Body As Doctor” by Wayne Garland
PROJECT DETAILS:
Originally this line of nutritional supplements bore the name of the founder, Wayne Garland. But as the small company grew, in their 7th year, they hired Lightspeed to help re-name and re-brand the company with a whole new look. We used color-coding as a product line differentiator by dividing the 70 products into 8 main health categories. Each color bar was then fit into the “elastic rainbow band that appears on all the products and the logo. Between the powders, capsules, and various liquids, there were 7 different sizes and shapes of labels to design to.
