CUSTOMER: Sweet Greens Treats
This new organic bakery line creates scrumptious chocolate brownies and desserts that include kale, broccoli and zuchinni in their gluten-free low sugar treats. I did not like any existing font that I could find. And so after experimenting with the letterforms, with the lowercase “e” in particular, I designed a new font which won a top award for “Best Use of Typography in 2012” from American Corporate Identity. The “holy basil herb halo” was added later to help identify these products as “food” and not part of the “edibles” in the marijuana industry that got legalized before the launch!