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Before & After – Logo Redesign: “DaVinci Institute”

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LOGO DESIGN

CUSTOMER: DaVinci Institute, Westminster, CO

CATEGORY: BEFORE & AFTER

PROJECT DETAILS:
Founded in 1997, by renown futurist, author, and keynote speaker, Thomas Frey. DaVinci Institute has a long standing reputation in Colorado as a powerhouse networking firm and think tank. Its popularity in the Colorado grew through various events: Night with a Futurist, Start up Junkie and the annual Inventor’s Showcase. As a think tank, DaVinci Institute is credited for conducting research that helped bring the United States Patent and Trademark Office (USPTO) to Denver and establishing Colorado’s first Micro College/Coding Bootcamp, DaVinci Coders.

DESIGN NOTES:
The new logo found it’s inspiration in a concept sketch by Leonardo DaVinci of a helicopter. The geometry and energy of such an idea was encapsulated in the bold “V” shape and font choices for this logo.