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Is Your Brand and Logo Aligned with Your Core Values and Current Market Trends?

Recently, one of our long-standing clients, who has been a wonderful advocate for our services, approached us with a request to evaluate, revisit, and refresh their brand strategy and multiple logos.

Our conversation with our client began with them expressing their confusion and the perceived complexity of what a brand truly represents. The concept of branding can indeed be multifaceted. 

The dictionary defines a brand as “a person’s perception of a product, service, experience, or organization.” David Ogilvy, often regarded as the “Father of Advertising,” described a brand as “the intangible sum of a product’s attributes.”  Some experts suggest that branding is “a person’s gut feeling about a product, service, or organization.”

Taking a moment to let this sink in, I then posed a more profound question: What steps are you taking to forge an emotional connection with new customers, clients, or patients you’ve yet to meet? This question was met with a moment of dead silence, followed by a deep realization.

IMAGE: A renewed brand strategy led to the development of all new marketing materials included this new logo, website design, (, print collateral, and more in 2024.

Building a stronger, deeper emotional bond with your clients, customers, or patients should be the ultimate goal of your branding efforts. A successful branding program will ensure that people not only think highly of you, but also feel good about choosing your products or services when the need arises.

Our discussion with this client evolved into an exploration of their organization’s core principles, values, and strategies for the future marketplace. We discussed various options to position their organization for success, understanding that foresight and adaptability are key to success.


If you’re contemplating your brand, logo, products, marketing campaigns, systems, and collateral for the future, perhaps it’s time for a conversation. Schedule a free appointment with Mike and the Lightspeed Team today. It’s never too late to start building strong bonds that lead to higher conversion rates.

Remember, the first meeting is on us, so there’s nothing to lose and everything to gain. Availability is limited, so secure your spot now and do not hesitate to pass this valuable opportunity along to others who might benefit.

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LIGHTSPEED DESIGN GROUP   •   303-527-1222
A Graphic Design and Marketing Firm