LOGO DESIGN
CUSTOMER: Mindful Foods Inc.
CATEGORY:FOOD/NUTRITION
PROJECT DETAILS:
Mindful Foods is a health-conscious bakery and food service company targeting food-conscious consumers, with an emphasis on garden-fresh, gluten-free, and Keto-based diets.
The challenge was to create a cohesive message for the company, considering that presentation, taste, color, and texture are all crucial components of the eating experience. Due to the vast variety of ingredients used, a single food item couldn’t adequately capture the full range of the company’s fresh offerings. Instead, a family of logos was created using a series of brightly-colored watercolor paintings, reflecting the diverse and vibrant nature of Mindful Foods’ products.
