Serving Colorado for over 25 years

Before & After – Rename and Rebrand “Body As Doctor”

Home Portfolio


CUSTOMER: Body As Doctor, Lafayette, CO


“Your body is your own best doctor and it knows how to heal itself with proper support” is the underlying philosophy of this nutritional support and wellness awareness company. Founded by Wayne Garland.

The first step in this rebrand was in the renaming of the company. The goal was to move away from having founder Wayne Garland as the focus and onto the idea of “healing yourself”. Underlying this logo re-design is the idea of DaVinci’s Vitruvian Man on human proportions The purpose of the illustration is to bring together ideas about art, architecture, human anatomy and symmetry in one distinct and commanding image. The Body as Body logo is a modern version of that.